WWE®, a division of TKO Group Holdings (NYSE: TKO), and PRIME, the brainchild of Logan Paul and KSI, have forged an unparalleled global partnership, setting new records in the realm of collaboration. This groundbreaking alliance designates PRIME Hydration as the exclusive “Official Hydration Drink Partner” of WWE, marking the first instance of a partner gracing the center of the WWE ring.
WWE Prime Hydration’s Unrivaled Exposure
Embracing its role as WWE’s exclusive “Official Hydration Drink Partner,” PRIME Hydration is set to receive unparalleled exposure and integration across vital WWE platforms. This includes groundbreaking center mat branding at Premium Live Events (PLEs) like WrestleMania and Money In The Bank. Furthermore, PRIME Hydration is slated for prominent brand placement at significant WWE events such as WrestleMania XL and Survivor Series, along with match sponsorships, co-presenter roles at future PLEs, live event product activations, social media backing from WWE Superstars, and more.
A Milestone Partnership Across TKO Companies
PRIME Hydration’s partnership marks a historic first as the inaugural official collaborator to activate across both TKO entities. Having struck an exclusive global partnership with PRIME Hydration in January 2023, UFC paved the way for a series of branded integrations and entitlements, positioning PRIME as the Official Hydration Drink and Partner of the UFC Performance Institute. TKO’s recent consolidation of the global partnerships teams at UFC and WWE underscores a unified sponsorship strategy, reflecting a seamless synergy between the two powerhouses.
Testimonials from Key Figures
Expressing enthusiasm for this unprecedented collaboration, WWE Chief Content Officer Paul “Triple H” Levesque stated, “What Logan and his team have achieved in a short span is remarkable, and we’re thrilled to spotlight PRIME Hydration across our marquee events.” Echoing this sentiment, PRIME Co-Founder Logan Paul remarked, “Uniting two of my greatest accomplishments in one remarkable partnership is a dream come true. At PRIME, we’ve diligently crafted a brand that disrupts the beverage industry, and the time is ripe to align with the global leader in sports entertainment. I extend my gratitude to all involved on both fronts for bringing PRIME Hydration into the spotlight.”
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Elevating Hydration with Innovative Flavors
PRIME Hydration sets itself apart with bold, thirst-quenching flavors aimed at refreshing, replenishing, and refueling consumers. With a diverse range of flavors including orange, grape, ice pop, blue raspberry, lemon lime, and tropical punch, each variant is not only a treat for the taste buds but also offers added nutritional value. Utilizing a coconut water base, PRIME Hydration incorporates BCAA for muscle recovery, B vitamins, antioxidants, and electrolytes, catering to diverse lifestyle needs.
